Carloha Nigeria Partners NFF to Drive Football Development in Nigeria

Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria, has announced a strategic partnership with the Nigerian Football Federation (NFF) to support the development of football in the country, making Chery the official automobile partner for the national team. This collaboration underscores Carloha’s commitment to fostering sports excellence and empowering talents in Nigeria’s football ecosystem.

The official signing ceremony, which took place on Wednesday, February 19, at Carloha’s head office in Alapere, Lagos, was attended by Mallam Shehu Musa, Chairman of the Nigerian Sports Commission (NSC) and Alhaji Ibrahim Musa Gusau, President of the Nigeria Football Federation (NFF), alongside other NFF executives, media partners, and football enthusiasts.

Speaking at the event, the Managing Director of Carloha Nigeria, Mr. Sola Adigun, expressed enthusiasm about the initiative, stating that the partnership aims to have a long-lasting impact on football's growth by providing essential support to grassroots and professional football initiatives.

In his words: “At Carloha, we believe in investing in the future of sports development in Nigeria, especially supporting our national teams. This partnership with the NFF is a step towards strengthening the game of football, by ensuring that players and teams receive the necessary support to excel on both local and international stages.”

As a leading automotive brand, Carloha recognizes the unifying power of football in Nigeria and seeks to leverage its resources to enhance the sport’s infrastructure and talent development. Through this partnership, Carloha and Nigeria Football Federation (NFF) will work together to support the national teams and contribute to the overall advancement of football in the country.

Also speaking at the event, the President of the Nigeria Football Federation (NFF), Alhaji Ibrahim Musa Gusau, highlighted the significance of private sector involvement in sports development, saying, “We are excited to welcome Carloha on board as a key partner in our mission to elevate Nigerian football. With their support, we can further develop programs that will benefit our teams and the millions of football lovers across the country.”

The signing ceremony promises to be a memorable occasion, bringing together the football and business communities in celebration of this milestone partnership. As Carloha continues to champion sports development, this collaboration with the NFF is expected to open new opportunities for Nigerian football to thrive.

Chery, as the leading exporter of Chinese vehicles, continues to maintain its position as the top automotive brand from China in the global market. Beyond its automotive success, Chery is also deeply committed to sports development, actively supporting various sporting events and initiatives worldwide.

Beyond its automotive success, Chery is also deeply committed to sports development, actively supporting various sporting events and initiatives worldwide.